Your website, social media accounts, ad management and campaign attribution tools need to be properly connected. If your marketing efforts aren’t tied to your sales results it can be difficult to measure success. Digital, social, SEO, brand and technology audits can help ensure that the proper connections are in place.
As part of the digital plumbing process, we will ensure that your website is communicating properly with Facebook Ad Manager, Business Manager, Google analytics, and any other tracking elements / pixels needed.
We will sync custom audiences with your existing contacts and customer databases and create new custom audiences if needed. During this process we will provide you with recommendations and best practice guidance related to lead gen, list building or marketing automation tools to help grow your business.
Lastly we will ensure these tools are properly configured and create a system for overall measurement and reporting.
Take away the mystery of Search Engine Optimization. Our SEO Audit will provide you with guidance on actionable, simple items to improve the visibility of your brand’s website in search engines and elsewhere on the web.
We’ll conduct a deep and thorough review of the brand’s niche and the keyword universe of the niche within the industry. We’ll also provide an outline of how to best structure your website and a plan for growing your content to improve your SEO and increase other forms of traffic.
You can tap our institutional knowledge and generate your own findings by working with AIM Marine Group to increase your market and customer intelligence. We offer a wide range of audit and research options.
- Market testing (concepts and products)
- Media and message research (advertising/campaign effectiveness)
- Brand awareness and positioning
- Industry and competitor analysis
- Comprehensive consumer surveys