Research & Analytics

Traffic analytics, brand positioning and competitive analysis are critical to identifying opportunities for growth.​

Understanding what to measure, when to measure and how to measure isn’t always apparent. Whether you’re looking at campaign performance, website traffic or your brand reputation, our research and analytics teams are experts at developing actionable business intelligence insights.

AIM’s content producers and marketing leaders devour research for breakfast, lunch, and dinner. It is the quite literally the nutrition that powers our product innovations and audience interaction. If you agree that it’s wise to know your customers’ needs and wants before launch of a product or campaign, you’ve come to the right place.

Data Driven Marketing Strategy

Leverage the power of data to inform your marine marketing initiatives.

You can tap our institutional knowledge and generate your own findings by working with AIM Marine Group to increase your market and customer intelligence. We cover a wide range of options, through quantitative and qualitative studies.

  • ­Market testing (concepts and products)
  • Media and message research (advertising/campaign e­ffectiveness)
  • Brand awareness and positioning
  • Industry and competitor analysis
  • Comprehensive consumer surveys

Brand Audits

AIM will deploy our time-tested survey model to a hand-selected audience to evaluate your brand awareness and perception.

Virtual Focus Groups

Groups are great tools for learning how your customers feel about your products, your competitors, and how brands affect and speak to their lives … or not.

Custom Quantitative Surveys

We can work with you to develop, design and deploy a fully custom quantitative study. We can help with question design, survey design and analysis of results.

Performance Analytics

Collecting, evaluating and interpreting data can be overwhelming. We can help implement processes that will improve marketing performance.

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